zsh ~/practice/local-business · 9:08pm · sample run

~/practice/local-business # 9:08pm, after closing
$ keystraw inspect --shop "your-business" --rank-by roi
→ analyzing 14 days of inbound, ops, and reporting...
→ done in 3.2s
 
{
  "ranked_opportunities": [
    { "id": "after_hours_ai",    "hours_saved": 11.5, "build": "2 weeks" },
    { "id": "missed_appt_recover", "hours_saved": 6.0,  "build": "1 week"  },
    { "id": "weekly_owner_digest", "hours_saved": 3.5,  "build": "3 days"  }
  ]
}
$

AI & automation, ranked by what actually moves money.

KeyStrawAI is a consulting practice for local businesses. We pick three integrations worth building, ship the highest-ROI one first, and keep the report short enough that you'll actually read it.

book-call → read the flags ↓

// services.ts

Each flag is a real engagement. Mix and match per shop.

customer-ai
The phone keeps ringing after you close. We answer, qualify, book. after-hours chat · sms · review reply · phone agents · lead intake
module · 2-4w
ops-scheduling
The invisible tax on small businesses. Reschedule logic, dispatch, no-show recovery. booking · reminders · routing · crm hygiene
module · 1-3w
reporting
The Monday email you used to write yourself, generated from systems you already pay for. weekly digest · owner dashboards · pos/qbo/stripe pulls
module · 3-7d
documents-content
Drafts in your voice, built from your own historical examples. Proposals, invoices, marketing. proposal/invoice · reminder email · marketing post
module · 1-2w

read all four modules in detail →

// shops we serve

Built for service shops with phones that ring and calendars that fill.

hvac
plumbing
electrical
hvac+plumbing
solar
roofing
auto-repair
glass
appliance-repair
pest
garage-door

Adjacent verticals welcome. If your day looks like dispatch, jobs, invoices, and the phone after-hours — start the intake.

Three weeks of looking. Then we build.

approach.py Python 19 lines · main

def approach(shop):
    """
    Week 01 · Sit at the counter
        Half-day on site. Watch the day. Read the messages.
        Ride along with whoever is actually doing the work.
        Output: a notebook of friction, not a slide deck.

    Week 02 · Three opportunities, ranked
        Each opportunity has a number next to it:
            hours_saved_per_week, dollars_recovered_per_month,
            build_cost, run_cost.
        Output: one short doc, three line items.

    Week 03+ · Build the first one
        Highest ROI integration first. Ship it. Watch it
        run for a month. Return for the next.
        Output: revenue or hours, your accountant recognizes both.
    """
    return three_concrete_things

read the full approach →

// ethos

We don't have a quota of AI integrations sold per quarter.

keystrawai · how we engage

AI & automation, ranked by what actually moves money.

Each flag is a real engagement. Mix and match per shop.

Built for service shops with phones that ring and calendars that fill.

Three weeks of looking. Then we build.

Show us the business. We'll show you the three things to fix.